Luxury with Integrity

​​If cartel pricing, ecological destruction and human rights abuses are your kind of thing, then a natural diamond could possibly be your best friend! Natural diamonds aren’t as special as most people often think. They most definitely are not as rare as people perceive them to be, and they could surely never be worth the devastation caused by searching for them. 
 
We exist to provide enlightened couples with exquisitely hand crafted engagement rings which they can be proud of in every way. We combine ethical credentials, disruptive technology and the fine craftsmanship of painstaking traditional production methods.
 
Believing that nothing can compare to a natural diamond is an outdated, harmful mindset engendered by years of clever marketing from the natural diamond industry. Every day we see these attitudes transforming and evolving among progressive, discerning couples who favour a more ethical, logical and savvy alternative, one more fit for the twenty first century.

“After careful thought with my girlfriend we decided that we wanted an engagement ring that was guaranteed to be ethically sourced.”
JAMES, LEICESTER - The Hampton Limited Edition - 1.5ct Yellow Gold

Ethical & Luxury Need Not Be Mutually Exclusive

There is a common perception that ethical or sustainable purchases cannot be luxurious, beautifully designed or offer great value. Whilst there has been progress on these fronts, there does remain a distinct notion that ethical goods are either ugly and poorly designed, or prohibitively expensive whilst offering poor value for money.

The idea that ethical and sustainable goods need to be more expensive in order to be so, has held back a progressive movement towards the general adoption of more responsible consumption. We believe we are part of a growing number of companies across all kinds of industries who are challenging those perceptions.