We have already talked about many of the reasons we created MADE Diamonds Engagement Rings, but by far one of the biggest motivations was just the need for something better, something different, whilst maintaining the heritage and craftsmanship of the luxury engagement ring market.

Of course the diamond itself is where our initial focus lay. The frustration that technology is allowing us to do all kinds of wonderful things in the world, yet we can't create an ethical man made diamond that lives up to the quality of a natural stone. Really? It just didn't sit right with us. So we sought out the very latest in lab created diamond technology and created MADE Diamonds.

The other factor was our sheer frustration at the lack of creativity and exclusivity in the engagement ring market. Retailers that sell hundreds, if not thousands, of generic mass produced diamond engagement rings. Firstly how is anyone supposed to make a decision with that many designs? Yes choice can be good, but simply creating thousands of different designs just for the sake of it doesn't exactly create beautiful and special rings. Secondly why would anyone want a mass produced ring created in a far away country by someone paid pittance to churn out low quality dross. So we decided our engagement ring designs must be classic and timeless, created in strictly limited editions and be made by hand in Britain. Our engagement rings are created in Birmingham's famous Jewellery Quarter by our master jewellers, combining the most advanced technologies in lab created diamonds with traditional British craftsmanship in engagement rings.

So we are making a stand, a stand against the merchants of average in the engagement ring market. Besides being generic and boring, they are in fact peddling a harmful and our-dated idea that natural diamonds have a place in today's world.

What is the future for brands and how will they evolve to fit the changing landscape of consumers in the future? It's an interesting thought and one that we contemplate often. 

A brand is not just a badge of recognition though, a brand has meaning and soul. People resonate with brands that match their persona, outlook and views. A brand is a mark of assurance, of trust and peace of mind. It's important for brands to stand for something and not to be too generic. Our hope is that in the future people will demand more of the brands they choose, which will encourage companies to create better quality and more ethical goods.


We try hard to communicate the soul of our brand in everything that we do. We stand for something. Our tagline is "Luxury with Integrity" and  we feel it's a strong message, a message that is consistent with the kind of brand we want to be. Luxury can have many interpretations, but the elegance and quality associated with luxury can be ethical, environmentally friendly and have a positive impact on the world.


It is up to the brands of the future to create products that are better than the options previously available, whilst making it easier for people to buy more ethically, without having to sacrifice anything.

We are extremely proud that our engagement rings are hand made in the UK. For many years products in all kinds of have been made overseas, particularly in the jewellery market. There is, thankfully, a general trend across all markets to bring production and manufacturing back to the UK.

Our engagement rings are the perfect mix of cutting edge technology and traditional British craftsmanship. All of our rings are made to order by hand by our master jewellers here in Birmingham's famous Jewellery Quarter. We have full control over quality and we will not settle for less than perfection. So don't settle for a mass produced ring made overseas, consider one of our limited edition hand made designs.

You can learn more learn more about MADE Diamonds and our British Made Engagement Rings here.

It is amazing the things that man can do, but it's baffling that certain things in this world are still not possible. We put a man on the moon, but we can't re-create the qualities of a diamond? Well that was the case for many many years however it's simply no longer the case.

There are many things that were not possible yesterday that all of sudden seem quite normal. Lab created alternatives to diamonds have been around for many years but unfortunately the quality has often not been what has been promised. But scientific advancement does not stand still in a world where new possibilities become realities every day.

It can sometimes be hard to believe that MADE Diamonds could live up to the quality expected of a natural diamonds, but as we said... things that were not possible yesterday are becoming possible all the time. To learn about our man-made lab created diamonds  you can read more in our guide to MADE Diamonds. 

It is one of the more difficult things a company can do, to be open about the fact that their products might not be for everyone. The temptation is to not limit your market by just trying to make your product appeal to everyone. But as they say... by trying to be everything to everyone, you often end up not being anything to anyone.

Most engagement ring retailers try to appeal to literally every single man trying to buy an engagement ring. This means they absolutely must be generic and "normal" in order to appeal to as many people as possible. This of course results in non-offensive, often mass produced, engagement rings.

By it's very nature what we do is different, it divides opinion and will ultimately not be the right option for every man looking for an engagement ring. Some people have negative perceptions about lab created diamonds for a number of reasons. The first group of people feel extremely strongly that only natural, mined diamonds are worthy and that anything created in a lab could not compare. The second group often feel this way for the reason that lab created diamonds are often associated with the lower quality lab created stones of the past. 

We're not going to try to convert or convince the first group of people as it is a fruitless task. Some people who hold this view very strongly and who actively promote the inferiority of man made diamonds off-line and wherever the opportunity presents itself on-line, often have  (surprise surprise) a vested interest in the natural diamond market. It's no wonder that they view the latest technologies like those used in the creation of MADE Diamonds a real threat to their business. 

We would like to convince the second group that not all lab created diamonds are equal and that technology has moved on somewhat considerably in recent years. Just have a think about the mobile phone you owned say just ten years ago, and look at your phone now. Technology is moving at an unbelievable pace in all fields and things that were not possible only a few years ago are becoming a reality today.

But we created MADE Diamond engagement rings for gentlemen seeking out something different, something better and more ethical than a mined diamond. So if you belong to one of the first couple of groups, by all means we'd love you to learn about our lab created diamonds, but we're ok with the fact they may not be for you! But if you're seeking out a better option for an engagement ring, one that demonstrates a higher level of moral standing and integrity, and one that recognises that technology has now made it totally unnecessary to mine for diamonds when comparable stones can be created in a lab, our engagement rings might just be for you.