We've talked before about the product adoption cycle before on the blog, but it continues to interest us in relation to the adoption of man-made diamond engagement rings. We are still firmly within the innovator phase of the innovation adoption life cycle which is a model that shows the rate at which people adopt a new technology like ours:

Some people, the vast majority of people in fact, are not innovators or even early adopters. They need the validation of the crowd before they take the leap with any product. They have to see others go before them before feeling confident enough to make a purchase in any new innovative product category. Innovators however are the those who take the lead on new technologies like man-made diamonds. 

This can be seen in the kind of people who purchase lab created diamond engagement rings from us in this early phase of their introduction to the market. Our customers are generally people who have an appreciation for either the science behind the technology or those who feel so strongly about the ethical credentials of man made diamonds over natural stones that the choice is a given. The fact is that the clear advantages of man made diamonds are sufficient enough for these people to easily validate a purchase.

It is with great credit to these innovators and early adopters that eventually results in the validation required by the majority to adopt an innovation. The long standing and ingrained nature of the natural diamond engagement ring market in particular means that the process of adoption will be slow and the concept will find it difficult to diffuse into the majority (which could be described as the mainstream).

We actually quite like this fact though. Of course we will continue to spread the word about our cause and promote the benefits of the man made diamond category, but we are proud that for now, we're not for everyone, and it's likely man made diamond engagement rings won't be for everyone for a long time yet. We are happy in the meantime to serve the innovators, the brave and insightful few who appreciate the benefits of our engagement rings.

We now offer a completely complimentary resizing service on all rings wherever required. We appreciate that picking the right ring size can sometimes be difficult, especially for gentlemen buying a ring without the involvement or knowledge of their significant other. So if you do order the wrong size, we'll resize it for you at no additional cost within 3 months of your original purchase.

Of course it is best if every attempt is made to get the size right first time round, but we understand that this can sometimes be more difficult than it sounds. In order to minimise the stress of what can already be a daunting process when purchasing an engagement ring, knowing that the ring can be resized easily, conveniently and at no additional cost, it is one less thing to worry about.

If you have purchased the incorrect size in your ring simply email us with the details and we'll provide instructions for sending your ring back to be resized. The only cost to you will be the postage you pay for sending the ring back to us. The resizing and the postage of the ring back to you will be completely free of charge.

We know that purchasing an engagement ring can be an extremely difficult and stressful process so we're always looking for ways to minimise strain and make the entire process pain-free. Offering a completely free resizing service is another way in which we can help reduce the critical factors that can cause uncertainty when making a purchase.

Shop our current Limited Edition Man-Made Diamonds Engagement Rings...

As everyone across the UK is set to become embroiled in election fever, we'd like to take the opportunity to remind people that voting in an election is only one way in which you can vote for the world you want to live in. You can actually make a huge impact, arguably even more than voting in an election, by considering every purchase you make as a vote for the kind of world you want to see. 

Purchasing any product is effectively a pledge of allegiance, a show of support, and a ultimately a vote, for the values you believe to be right in the world. It's an incredibly powerful tool that we use to influence the world every day. The spending power each of us hold can be used to influence everything from culture development, the progression of causes and the success of the businesses which represent them.

When people purchase a MADE Diamonds engagement ring they are supporting a cause and a movement which represents ethical environmental integrity. We've seen that a diamond engagement ring is one purchase where people have in the past often overlooked their deeply held values in order to obtain their perfect ring for their engagement. But as most people are now aware, our technology has meant that this compromise is simply no longer necessary. 

Remembering that our spending power has real influence in the world is an important consideration to keep in mind when making any purchase, but the bigger and more important the purchase, it couldn't be more important. Cast your vote for the world you want to live in, and the world you want for future generations.