With so many companies out there making all sorts of claims about their man-made stones, we appreciate it can be difficult to determine who offers the best option for you. It is most frustrating that some of the largest companies in the industry such as Carat and Diamond Nexus basically claim to be selling something they are not. They claim to be selling lab created stones that are technologically advanced when their stones have been proven to be nothing more than Cubic Zirconia (CZ).

The biggest issue we face when people opt for these alternatives is that they unsurprisingly end up disappointed, and when they share the experience with others, it's the entire category of natural diamond alternatives that often gets the bad press. These inferior stones, will degrade, they will discolour and they will disappoint.

The best thing we can do to prove the superiority of our stones is offer a solid guarantee. Firstly we offer a 30 day period with the ring actually in your hands for you to make absolutely certain the ring is perfect for you and it matches all of the claims we make. But more important than that is that every stone is supplied with a lifetime guarantee. Our stones won't ever degrade or discolour, they will maintain their beauty and they will last a lifetime. The fact is they are made to last a lifetime so we guarantee them for a lifetime.

By offering such a solid guarantee on every MADE Diamonds Engagement Ring we hope to provide a clear distinction between our stones and others. It is how we prove our resolute faith in our technology, and based on the number of customers we have recently been lucky enough to serve, it appears to be doing just that.

Learn more about our technology here.

We can all be guilty of double standards from time to time. We all hold principles or beliefs that we claim to be close to our heart, yet when it suits us we often abandon them all to easily.

It’s every girl’s dream to have a beautiful diamond engagement ring, but this fact just makes it all the more difficult to even consider the impact that a natural diamond might have had on the world? For most people the concept of blood diamonds or conflict diamonds at least crosses their mind. But the fact is that blood diamonds are far less prevalent than they once were, and most companies selling diamond jewellery have fairly robust claims about the fact that their diamonds are “conflict-free”. Even if the stones are not conflict-free, there’s enough ambiguity for people to feel ethically comfortable with proceeding with their purchase. Any ethical concerns become an inconvenience in the way of obtaining the perfect ring that represents your love.

But conflict diamonds are actually not the biggest problem anymore. The act of actually mining and finding diamonds is where the real harm is caused. The environmental and wildlife impact of diamond mining is catastrophic, yet it’s almost totally overlooked.

Almost everybody these days will show support for ethical and environmental causes via social media. Whether it’s animal testing, wildlife conservation or anything that makes us feel warm inside, we proudly show our support and know in our heart we would never dream of contributing to such harmful and cruel practices. But most people wouldn't think twice about buying or wearing a natural earth mined diamond.

Diamond mining is directly responsible for destroying the habitats that are home to some of the world’s most endangered species. These delicate ecosystems have developed over millions of years, and once destroyed they cannot simply grow back, the damage is often irreparable. But most people simply don’t connect this appalling destruction and killing with the admittedly beautiful appeal of a diamond.

Whilst it’s not always viable to opt for products that are 100% ethical in every purchase we make, being such an important symbol of love and devotion, an engagement ring should surely not be tainted by the negative associations that any natural diamond cannot escape.

So when it comes to purchasing an engagement ring, we urge you not to abandon your principles and recognise that a truly worthy natural diamond alternative now exists. With MADE Diamonds you won't have to sacrifice anything on quality and we are proud to offer a far more attractive value proposition than natural diamonds. 

We constantly encourage people to do their research before buying an engagement ring from us, or anyone for that matter. It's not that people need too much encouragement these days, most people (including myself) can get almost a bit obsessive with researching even the most mundane of purchasing decisions, let alone an expensive or important one! It's simply a sign of the times and with so much information at our finger tips it seems crazy not to absolutely make sure you're making the right choice and that you're not missing out on something else.

Whilst it probably results in some people finding their perfect ring elsewhere, the reason we encourage people to do their research is simply that we genuinely believe we offer the best value offering possible over both natural diamond retailers and suppliers of other forms of man made diamond engagement rings. When we're talking about value though, we're not talking about being just the lowest priced in the market (we're definitely not), but we're talking about offering the best quality and luxury that your money can buy.

The benefits of our engagement rings over those which feature a natural diamond are the most obvious. Visually identical, comparable to the finest quality diamond, just as durable, more ethically concious, considerably more cost effective... the list goes on. The reason most people still opt for a natural stone though is simply through lack of awareness of an alternative.

For those who have recognised the huge benefits of a man made diamond, it then becomes a decision between those on offer and weighing up the various benefits and disadvantages of each option. The most frustrating and damaging competitors we have are those that sell plain old cubic zirconium and try to pass it off as something more than what it is. You would not believe it but most of the larger retailers in this space do just exactly that (including Carat London, Diamond Nexus and any company selling Russian Brilliants- all of which have been proven to be simply cubic zirconia). People will see that they are considerably cheaper, they opt for them and then after a time when the stones degrade they will often gain the perception that all man made stones are inferior (and share their experience with others). This is why we offer a lifetime guarantee on all of our stones. 

There are then a host of other companies out there using technologies of varying worth, all with their own unique value proposition. We strongly believe that people who really do their research recognise the value of our offering. Both in terms of the quality of our truly advanced and independently lab tested stones, and our expertise in producing luxurious hand crafted engagement rings here in the UK.

You only have to take a look at the people who buy our rings to see that MADE Diamonds are a logical choice. We will soon be commissioning some research into the type of people who purchase from us, but an admittedly non-scientific informal survey of our customers provides some intriguing insight. A high proportion of them are either highly educated, professionals, business owners or senior managers. We have said before that at this stage we can only really hope to connect with innovators and early adopters of technology rather than the masses, and this seems to reflect in the people purchasing our rings. Whilst not comprehensively proven in any way, we feel this anecdotal information gathered from simply engaging with our customers, shows that MADE Diamonds Engagement Rings offer a very rational choice for even the most discerning purchasers.

View our current range of Limited Edition Man Made Diamond Engagement Rings or learn more about our technology here.

Since launching MADE Diamonds we've seen interest in our engagement rings grow and grow as people become wise to the huge advantages our rings offer over natural diamond rings. We've just had by far our busiest month yet, and In the run up to the festive season we're hopeful that more gentlemen will opt for one of our limited edition man made diamond engagement rings for their festive proposal.

Many people have found us after becoming intrigued about diamond alternatives and then searching online for a worthy UK based supplier of lab created diamond engagement rings of the finest quality, and thankfully more and more people are choosing us.

Besides those who have purchased engagement rings from us, all kinds of people who have found us have then helped us spread the word by sharing what we do with other people in their lives. There's no way we could hope to reach every potential client directly, so we rely on people sharing our story, and we're so thankful that so many people do!

We're so proud to be able to provide UK couples with the most luxurious lab created diamond engagement rings available in the UK and we can't wait to work with more of them. If you would like to talk to us or ask any questions, don't hesitate to get in touch...