Natural diamonds aren't anywhere near as special as the decades of slick marketing have made you believe. The fact that they have taken millions of years to be formed should not be viewed as remarkable, this could be said for so many other substances that we do not class as remotely special! Natural diamonds are also really nowhere near as rare as we often perceive, it is simply the tightly controlled supply of natural diamonds into the market that keeps prices high.
If you've been intent on buying a natural diamond we urge you to consider your rationale behind this decision. When an alternative exists which performs identically to a natural diamond, why would you directly endorse an industry responsible for decades of suffering and ecological devastation?
If you've been intent on buying a natural diamond we urge you to consider your rationale behind this decision. When an alternative exists which performs identically to a natural diamond, why would you directly endorse an industry responsible for decades of suffering and ecological devastation?
No matter how "conflict-free" a natural diamond is purported to be, years of human suffering likely preceded your "conflict-free" diamond, and the inescapable fact is that every single diamond mined is responsible for unthinkable human misery and animal habitat destruction.
Buying an engagement ring will undoubtedly be one of the most important purchases you ever make and we know how crucial it is to get it right. We can assure you that your partner will be moved by the fact that you opted for a more ethical stone that performs just like a natural diamond in every way, but without the uncomfortable stigma of a mined stone.
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